Daily Baby Boomer News Update: July 17, 2012

Tue, Jul 17, 2012


  • Mitchell Poll Says: Boomers Will Listen to Their Doctor to Buy Smartphone Medical Apps
    WEST BLOOMFIELD, MI– – A new Mitchell Poll shows that half of Baby Boomers who own smartphones will buy medical related mobile apps, especially when recommended by a doctor. There are 78 million Boomers …
  • Job fair targets baby boomers, veterans
    GREENSBORO, N.C. — A job fair targeting baby boomers and veterans is taking place in Greensboro on Tuesday morning. The…
  • Consumer Study Indicates Marketers Could Be Wasting Millions Trying To Reach The Baby Boomer Segment
    NEW YORK, July 17, 2012 /PRNewswire/ — According to a recent national study monitoring the attitudes of Baby Boomers, marketers may be making fatal flaws in their assumptions about this large and important …
  • Boomers do things their own way when marrying
    Wedding bells are ringing for baby boomers, too. But brides and bridegrooms in their 50s and 60s often have different priorities than their younger counterparts.
  • Baby boomers' trash a treasure for deal seekers
    Estate sales have become a booming business in Metro Detroit, shaking up the antiques market and turning the region's aging population into a resale asset. Postings for estate sales in the region are up 42% this year from 2011 on EstateSales.net, a company that sends free email alerts of upcoming sales to 150,000 subscribers nationally — 15,000 in southeast Michigan, the second-largest region …
  • Baby boomer trend: asset-based long-term care insurance
    Life insurance policies that provide long-term care benefits are growing in popularity and attracting younger baby boomers anxious to protect their portfolios.Sales of the policies, when measured by premiums paid, grew 20 percent last year over 2010, and the number of lives covered increased 13.5 percent, according to research by the American Association for Long-Term Care Insurance.The …
  • Baby Boomers Get on With Life on Their Terms
    Many people nearing retirement age have decided to end the pity party over how badly the recession, stock-market decline, and housing bust combined to batter, if not ruin, their retirement dreams. According …

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