Social media platforms are used by around 4.9 billion people worldwide, which is why there will always be scope for success within the social media industry. Gone are the days when social media platforms facilitated simple social interactions - it’s now used by businesses in a bid to connect with their followers and attract new customers. Life as a social media manager is difficult because there’s no ultimate guide to success, especially considering the landscape shifts so often.

Gain Relevant Work Experience

There are countless roles in social media, and social media marketing jobs salary will depend on the company you work for. However, if you want to do well in higher-paid roles, you’ll need to have a wealth of successful social media experience behind you. In most cases, you’ll end up taking on a lot of low-pay or free projects before you hit the big money, but don’t let it discourage you from reaching for your opportunity to shine.

Closing the Knowledge Gap

There are many essential skills in marketing, and you must keep on developing your knowledge. You don’t need to attend university to get better in this field, but you need to constantly learn new techniques and follow the latest trends.

Outside of specific marketing skills, you’ll need to demonstrate high-quality professional skills including organization, communication, project management, and flexibility. These are the skills that hiring managers will be looking for, so don’t be tricked into thinking social media knowledge alone will be enough.

Understand Social Media Platform Analytics

All of the most popular social media channels including Facebook, YouTube, Twitter (or Threads?), and Instagram all have strengths and weaknesses. You need to know which social platforms to target for each client you work with and be ready to justify your decisions. As well as understanding how all platforms operate, you have to learn how to use in-depth analytical tools, which allow you to boost your social media campaigns.

Build a Strong Portfolio

A career in social media lives and dies with your portfolio. Given how much weight your portfolio carries when trying to obtain work, yours needs to be strong. Your portfolio demonstrates your social media abilities by portraying what you did, the outcomes, and even what you learned if everything went wrong.

There are many ways to build a winning portfolio, but we recommend creating a website that you can easily send to clients. Not only will this demonstrate your ability to build a website, but it also helps prospective clients to see you as a professional.

Start Marketing Yourself Properly

Regardless of your social media career goals, it’s important to keep in mind that you are your own brand, which means you have to successfully market yourself. Don’t be afraid to show off your skills and boast about successful marketing projects.

If you can prove your social media abilities through your portfolio, you can show off your professional skills when writing proposals, covering letters, and at interviews. Mastering both sides of the coin will elevate your social media career.