Black Friday is nearly upon us and while we may be excited to score some big deals, let us not forget about the small businesses that shape our communities. Small Business Saturday, celebrated the Saturday after Thanksgiving, was started in 2010 by American Express, as a way to support your community as the holiday season kicks off.

Yes, Walmart may have the best prices, but think about what your community would look like without the small mom and pop shops or the independent retailers that offer unique or handmade products. Small businesses add character to towns, and they help communities thrive. If you've never supported Small Business Saturday before, perhaps you can start this year. American Express offers a map to find small businesses in your area that you can support.

While Small Business Saturday can result in an increase in sales for a retailer, it also helps businesses remind customers that they are there all year.