What Generation Spends the Most on Pets?

The fact that we spend over $70 billion annually on pet food and supplies speaks volumes about how much we value our canine and feline companions. In fact, two-thirds of American homes count one or more pets among their members. After all, a place isn't the same without some whiskers and paws.

Millennials (born 1980–2000) now own more pets than Baby Boomers. With the next pet-loving generation, this fur craze will continue! Our four-legged friends have a bright future, so why are younger people leading pet ownership? Let's examine this habit.

Encourage positivity

Dogs, similar to people, flourish when they get positive reinforcement. The best way to show your dog you love them is through verbal and physical praise; giving to your dog while it is being trained will make them happier and significantly improve its capacity for learning.

In addition, rewards have long been recognized as an effective method for fostering positive behavior in a dog's owner. The key to a cheerful and well-trained dog is a combination of goodies, pats on the head and body, and verbal and physical praise, particularly in the puppy years.

High-End Services for Pets

Millennials spend more on pet clothes and accessories because dogs are seen as "mini-mes." Millennials are twice as likely as Baby Boomers to purchase their dog's clothes, and 17% buy Halloween costumes for them. Pet strollers, pet tech devices, and organic/natural food and items are popular with the late-20s and 30-somethings.

This demographic of pet owners is more likely to enjoy one-of-a-kind items, such as custom pet apparel and totes. Unlike Baby Boomers, Millennials are more plausible to brag about their cool pet on social media, making these customized products stand out.

Many Millennials nowadays consider their pets to be an extension of themselves.

The Millennial Generation And Their Pets

Man's best buddy no longer lives in the doghouse. Most pet owners today consider their pets family and spend more on pet care than ever before. High-quality, natural nutrition, grooming, and everyday goods are also offered to pets.

Three-half of Millennials own cats or dogs and consider them as a first step toward motherhood. Pet ownership better prepares Millennials for motherhood, according to 82% of respondents.

Professor of Psychology at San Diego State University Jean Twenge claims that dogs are increasingly being used in place of children. The price is much lower. Even if you aren't ready to settle down with someone or get married, getting a pet is a great way to have company.

This shift in how we view animals and their roles in our lives has made the owner's identity increasingly important.

Dog's Bright Future

There's plenty of affection for Boomers and Gen-Xers. Generations of pet owners prioritize the quality of life. For energy, well-being, and longevity, engage in preventative care and an improved diet. That excites us all. We know you adore your pet no matter how old you are.


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